Planning artist image - Miss Georgiou

The representation of an artist is important in a music video because it presents to the audience what the artist is like, it shows the type of image they are trying to portray of themselves. Also it allows the audience to have a better understanding of the artist and their personality as it is being portrayed throughout the music video.

The costumes that our artist will wear in our music video are going to include a look that portrays the artist as vintage. She will wear a big vintage black hat and vintage dress with curly, messy hair, also her makeup is going to be subtle with red lipstick and heavy eye makeup. This is going to connote the conventions of the soul music genre as the artist is going to look vintage and unique which shows that the song is personal and that she is individual. This look also makes the artist look like she has her own style which makes her stand out from the crown and make a more bold artist image for herself, this can also attract a wider audience as people who like the way she dresses may like her music too.

Also within the video we are going to include the artist wearing her underwear with a silk dressing gown when she is in her bedroom, at the dressing table and around the house setting. Her messy hair and subtle make up will present the artist as comfortable in her home to show that she is an independent woman. This is again conventional to the soul genre as the artist being in her underwear conveys love and relationships which is conventional to the soul music genre, this image presents the artist as vulnerable and alone as she doesn't have anybody to dress up for to impress which is shown through her outfit choice and makeup. 

The audience can build a relationship with the artist through the image we have created as the images portray the artist as being unique which shows she is relateable to the audience. Audiences can relate to the artist through her image as she is seen to be more accessible to audiences as they may aspire to be like her and adopt her individual style. This would therefore build a relationship between the artist and target audience as the target audience are males and females aged 16-40, therefore the unique vintage image the artist is portraying would appeal to this target audience as her look portrays the soul genre.