Initial group planning ideas - Miss Georgiou

In my group there are four of us; me, Lucy Nottage, Sophie Elliott, Devon Thomas. In our first meeting we discussed the possible artists of the songs we were going to create a video for, for example: Rhianna, Ed Sheeran. Then we thought of songs we could use for example: Umbrella, drunk. We then eventually decided on the final song we are using which is Paloma Faith 'only love can hurt like this'. We decided on this song as it fits nicely in the soul genre which would felt we could make a good. conventional video for and also the lyrics are full of emotion which we could link in with the visuals well. Here are our annotated lyrics.

We then discussed the miss en scene, artist representation, cinematography, style of music video, editing, code and conventions, target audience, music video theory, research/inspirations and annotation of lyrics. After discussing this as a group we had plenty of ideas for our music video which all fell into the soul music genre, this will therefore help us when we come to filming and editing our music video as we have the ideas ready to be made. In the next meeting we researched into the copyright of our song "Only love can hurt like this" and we made an e-mail asking Paloma Faith's record label if we could use the song so we don't get sued by the record label. We also used this meeting to research into our chosen music genre: soul. We analysed some videos from Adele and Amy Winehouse as they are conventional to the soul genre, we thought about the muse-en-scene elements, cinematography and editing styles that we may use in our video to give us a brief outline of what we will film for our music video.

When I analysed Adele's "Someone like you" music video I noticed and commented on the use of Cinematography; the use of a tracking shot following Adele through the empty setting, this makes the audience feel as if they are following Adele as she walks along. This evokes emotion as the audience feel like they are with the artiest whilst she is upset, making the audience create a connection with Adele. This inspired us to use a tracking shot to create the same effect

The mise-en-scene element of setting seen in Amy Winehouse's 'back to black' music video is a funeral setting throughout the video. This presents the song as possibly sad, this is typical of the soul genre as soul music videos usually show the artist as upset or reminiscing on the past, which is conventional of the soul genre. This allows us again to get an outline of the music video we are going to create and what elements we are going to include.

This is our planning sheet.

Date	Action	To be done by	By whom	Discussions
15.09.14	To decide on an artist and a song	15.09.14	All group members	Various ideas were discussed and a mindmap was created by the group. Eventually we decided on creating a music video by…and the song…..
16.09.14	Wrote a letter to our chosen artists record label, asking for permission to recreate the music video.	16.09.14	All group members	As our artist belongs to two record labels we discussed which one we were going to write too.
17.09.14	We annotated our lyrics to find out what we could incorporate into our music video.	17.09.14	All group members	We discussed what lines had a deeper meaning and created ideas which we could represent throughout our recreation.
22.09.14	We decided on the mise-en-scene we would use for each scene.	22.09.14	All group members, however did individual posts.	We discussed what the conventional locations and iconography would be for each scene within our music video.
25.09.14	We decided on the different camera angles we were to use for each scene.	25.09.14	All members, however did individual posts.	We discussed which camera angles were most effective for the scene.
01.10.14	We decided on how we wanted out artist to be represented.	01.10.14	All members, however individual posts.	We discussed what our artist would wear and look in order to attract our target audience.
07.10.14	We decided on what editing styles we would use throughout our music video.	07.10.14	All members, however individual posts.	We discussed what editing styles were most effective in order to build a relationship between the music and visuals.
13.10.14	We created storyboards in sequence and chronological order of our planned music video.	13.10.14	All members, however individual posts.	We discussed many different aspects of our music video eg; iconography, setting, editing.
18.10.14	We made up a schedule of when we were going to film our music video.	18.10.14	All members, however individual posts.	We discussed what times we were available to film certain scenes of our music video and planned what days we would film at each setting.
23.10.14	We created a risk assessment for the filming of our music video.	23.10.14	All members, however individual posts.	We came up with specific accidents that could possibly occur during our filming and assessed how we could avoid them and what we would do if they did occur.
30.10.14	We filmed our music video.	30.10.14	All members.	On four different occasions we filmed at different settings the footage, which we used in our music video.
03.11.14	We created a photoshoot post including different photos captured during the filming of the music video.	03.11.14	All members, however individual posts.	We selected different pictures from the footage we had taken and analysed why they were conventional to our genre and how they would appeal to our target audience.
07.11.14	We planned our group digipak.	07.11.14	All members, however individual posts.	We combined our ideas as well as ideas we got through inspiration from existing digipaks from artists within our genre.
14.11.14	We planned our group magazine advert.	14.11.14	All members, however individual posts.	We combined ideas to create a magazine advert for our artist album release.
18.11.14	We created our music video rough cut.	18.11.14	All members.	We edited all the clips and material by cropping them and adding transitions in order to create a rough cut for our music video.

Meetings and discussions are important to carry out throughout the whole planning of our music video and ancillary texts as it allows us to add our own new and different ideas that will allow us to create final pieces of that are most conventional to the genre and appeal to our target audience as each of us can give our individual ideas. As there are four of us, there will be a lot more ideas that we could consider using, this allows us to get the most successful ideas and put them together to make a group effort for the work we have to do.

 I believe our group worked well together as we all have different skills and abilities that we brought together, I had good experience and knowledge of how to edit, Lucy had most of the creative ideas, Sophie had useful thoughts for conventional decisions and Devon had directional skills that made us work time efficiently.

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