Our group decided to choose Paloma Faith as our artist to make a music video of. We chose Paloma because
her song lyrics are meaningful, this makes it easier for us for make a narrative music video for her song "only love can hurt like this".
Paloma's real name is 'Paloma Faith Bloomfield' and she was born on 21st July 1981; making her 33. She sings music form the pop, soul, jazz and soft rock genre and she is also a songwriter. She also had an acting career when she was younger as she starred in 'Dread', 'The imaginarium of doctor parnassus' and also 'St Trinians' in 2007 showing that she is very talented. She has received three brit award nominations including: British female solo artist and best British album. Her debut album was called 'Do you want the truth or something beautiful?' in 2009 which featured songs such as 'stone cold sober' and 'new york', the album reached number nine in the UK and was later certified double-platinum.
Paloma is signed to RCA records and Epic records. Other artists that are signed for RCA records are: A$AP Rocky, Christina Aguilera, Chris Brown and Justin Timberlake. Other artists that are signed to Epic records are Outkast, Ozzy Osborne, The Fray and Nicole Scherzinger.
This chart shows her album sales from 2009-2014 and Palomas's peak chart positions in other countries.
(From wikipedia)
Paloma Faith - Can't rely on you
In this 'cant rely on you' video Dyer's star theory is applied firstly through the representation of the artist; Paloma Faith. In this video she is presented as glamorous through the use of costumes used, she wears colourful clothing and dark clothing throughout to portray her as two different types of people; a fun, flamboyant character and a serious, professional woman. This allows the video to appeal to a much wider audience as her two persona's open up to a different range of people in her target audience. This will increase the popularity for her video and promote herself as an artist.
Secondly can the artist be viewed as a product? The way Paloma acts in this music video is dramatic and appealing, this makes the video enjoyable, because Paloma is in the video she can be seen as a product as she is singing the song herself and the audience would want to see that. She is performing to the camera which allows her to be viewed as a product as she stars in her own music video.
In this 'cant rely on you' video Paloma faith is presented as ordinary and extraordinary. Showing Paloma in bed with a male is a very ordinary element to be shown in a music video, especially from the soul genre, the high angle camera shot shows her and a man in bed together simply laying down, this creates a realistic effect on the video which makes it appeal more to the soul genre audience. She is also presented as extraordinary as another high angle cinematography shot shows her being carried naked with a mask on, this subverts the generic conventions of the soul music genre that usually presents female artists as humble and professional. This cinematography and costume choice makes her seem ordinary and extraordinary in the same video through the mise-en-scene elements.
Hegamony is used in this video through the lyrics. This is because socially, people believe that women need a man to rely on and that they should be in a relationship. Conversely Paloma shows the audience a different side as the song title is called 'Can't rely on you' showing that she can't and won't rely on a partner, and she promotes her feelings to the audience through the song. This makes her a role model for the female part of her target audience as they see her as strong and want to be like her making the video appeal more to them.
In this video we can see Goodwin's theory being applied (The demands of the record labels will include the need for lots of close ups of the artist may develop motifs which recur across their work) through the close-ups in this 'can't rely on you' video. This gives the audience a close view of Paloma and make them feel closer and have a relationship with her through the camera shots, this also allows the audience to identify the artist and it also makes her video performance based swell as narrative style. This will make the video appeal more to the target audience and promote Paloma as an artist.
Goodwin's theory is again shown in this video as the lyrics match the visuals, in the beginning Paloma is with a man and then for the rest of the video she is not with him. This matches with the lyrics 'can't rely on you' as the man is not with her any more making him unreliable. This makes the video more understandable for the audience which is more enjoyable as the video has a story line that matches the lyrics.
Paloma Faith - Picking up the pieces
In this 'picking up the pieces' video Paloma Faith is presented as unhappy and lonely, this can be seen through the cinematography and positioning of characters. During the video there is many mid-shots of Paloma positioned on the bench on her own. This makes her seem lonely as nobody else is in the shot and she is positioned in the middle of the bench looking upset, this makes the audience sympathise for her and makes the video more relatable, this increases the publicity of the video thus promoting Paloma as an artist. Also the close-ups used allows the audience to identify the artist and enjoy the video more, this also appeals to Paloma's fans as they want to see her in her music videos.
Paloma is in the whole music video and is the actress making the music video dramatic and appealing, this makes it enjoyable, just like 'can't rely on you'. Because Paloma is in the video she can be seen as a product as she is singing the song herself and the audience would want to see that as it creates a relationship between Paloma and the audience wqhilst appealing to her fan base, this will allow the audience to build a relationship with Paloma throughout this music video.
Paloma is presented as ordinary and extraordinary in this video. The costumes used presents Paloma as ordinary as they are smart outfits that anybody could wear, this makes her more realistic and more relatable to the audience as she is dressed ordinary. On the other hand she is presented as extraordinary through the setting because she is is a massive house with butlers which presents her as upper class in 'picking up the pieces'. This makes the audience see her as a role model as she is wealthy in the video and the female audience will aspire to be like her, this makes the video appeal strongly to the target audience.
Goodwin's theory is applied in this video through the close-ups (the demands of the record labels will include the need for lots of close ups of the artist may develop motifs which recur across their work), again many close-ups are used throughout the video to promote Paloma Faith as an artist as it shows the audience a lot of her which increases her publicity, it also allows the audience to identify her and this will promote her as an artist and incrase the publicity for her song 'picking up the pieces'. Also the close ups used allow the audience to see Paloma's emotions whilst singing so the audience will sympathise for her and make the video more appealing.
This post demonstrates a basic understanding of your chosen music artist and this is because you have not explored the micro elements, or the points from the lesson is enough detail. Instead you have included a basic overview of the video, which does not demonstrate enough understanding of your chosen music artist or conventions.
ReplyDeleteTherefore, you need to refer back to the points from the lesson and aim to elaborate on all the points that you have made in a lot more detail.
This post now demonstrates some understanding of your chosen music artist. You have considered the representation of your artist well and have made an attempt to relate your points back to Dyer's and Goodwin's theory, but you need to ensure that you have explored the meanings behind this and how it enables the audience to build a relationship with the audience.
ReplyDeleteWithin this post you need to ensure that you have included points on all the micro elements to extend your understanding of the soul genre. Then you need to include a summary to explain how your research will assist you with creating your own music video, by focusing upon your research and inspiration ideas.