Wednesday, 22 October 2014

Magazine advert analysis - Miss Miller

Paloma Faith advert analysis

A magazine album advert is to attract a wider audience, gain publicity, increase sales, create convergence and benefit the artist and the magazine. This allows the audience to be aware of a new album and encourage them to purchase it. Also because its in a magazine it may attract a different audience as a magazine readers.




Colours

In Paloma Faith's album advert there are a range of colours, the colours gold, red, blue, green, orange, red, purple are all used. This is used to grab the readers eye, the colourful scheme of the advert is eye-catching and will engage readers to listen to Paloma's album, this will promote the artist and her new album and increase her publicity as more people will listen to her new album. Also the background is mostly gold which creates a vintage effect for the album advert, this will entice the reader even more and make her album reach a more vast audience.

Design Layout

The layout of this advert shows the artist (Paloma Faith) positioned central of the cover making her the center of attention, this draws in the reader as the layout looks professional and neat due to the image placement and the positioning of the text which is at the bottom and the artist name in big at the top. This also presents Paloma as a big artist which could also interest more readers in purchasing her new album as this portrays her as a star.

Choice of Image 

The image chosen shows Paloma as 6 different characters with different emotions and costumes, this shows that she can appeal to a wide target audience and change the genre of her music for example some soul songs and some pop songs. This widens the target audience for her album allowing more people to want to buy it increase Paloma's fan base and make her new album appeal to a wider audience.

Typography

The big writing at the top of the album advert that says 'Paloma Faith' is in a large loopy font, this shows that the album is from the soul genre as it isn't modern graffiti or big gold writing, it is simply white and the font is conventional to the soul music genre. This simplistic font and colour makes the album more appealing to the audience as it is clearer and can again appeal to a wider audience as it is a simple font.

Style of Language

The style of language used in this album advert presents the album as professional and premium, this can be seen through the use of the words 'deluxe' and exclusive'. This makes the audience see the album as again, professional due to the words used, this draws the reader in and will make them want to buy the album. Furthermore the typography used will entice the audience as it describes the album as exclusive, this will make the reader want to buy the album as it will have more of a personal feel to them.




Colours

The colours used in Adele's magazine advert are black, grey, white and green. The use of basic, simple colours allows the advert to appeal to a wider audience as the colours dont make the advert fall spcifically into a music genre. This again creates a vintage look and makes the album seem professional due to the basic colours used, this is conventional to the soul music genre as soul music artists do not usually use alot of bright colours as that is more towards the pop genre. The audience will be able to notice that this album is from the soul music genre and want to buy it, this will increase the publicity for this album.

Design Layout

The layout of this advert shows the artist (Adele) on the right hand side of the cover with writing next to her, this allows a new audience from the magazine readers to immediately see Adele and want to buy the album if they are already fans, for new audiences they can see the artist and get an insight to what she is like, for example the picture used in this magazine album advert shows her looking upset and tired which will make people sympathise for her and want to listen to her music. This could intrigue the audience and make them want to buy her album to see more of Adele.

Choice of Image 

The image used in this album cover shows Adele looking down looking sad. This shows that her music will have emotion in them as she is showing emotion through the album image, this also conforms to the soul music genre as the artist looks upset and soul artists usually sing about meaningful subjects such as love, death and relationships, this will make the audience want to buy her album as they would want to hear some of the passionate songs she sings. The images are in black and white which makes them appeal to a wider audience as they do not specify the genre of music she belongs to straight away, this basic look of the pictures shows that Adele is humble and not a flamboyant character like some artists from the pop or rap genre.

Typography

The big writing at the top of the album advert that says 'Adele' is in a large loopy font, this shows that the album is from the soul genre as it isn't modern graffiti or big gold writing, it is simply white. This simplistic font and colour makes the album more appealing to the audience as it is clearer and can again appeal to a wider audience and increase sales for Adele's album. Also the artist name in big writing immediately tells the reader who the artist is, this will make them want to buy the album as it will appeal to soul music fans.

Style of Language

The only large words seen are 'Adele 21' this promotes the album and makes the artist seem like a star as her name is big and in bold whilst the other writing is small, this promotes Adele and her new album as this language will catch the readers eye. Also the words 'available everywhere now' is in green writing, this shows the reader that this is a big album and will make them want to buy it as it is a worldwide album they would want to buy it and be a part of the target audience.

2 comments:

  1. You have provided a minimal analysis of your two music adverts, briefly explaining what some of the various connotations are of the elements used within each. Make sure you elaborate on your points and cover all bullet points

    You need to:
    1) Explain fully what each element used creates and WHY - there is sooo much to talk about, make sure you cover all aspects of each advert (particularly with paloma faith)
    2) Elaborate on ALL points made
    3) Explain how each advert is successful (or not) in terms of promoting the album and artist
    4) Include a summary explaining how and why this research was beneficial, as well as mentioning any inspirations you will take on board and include within your own magazine advert (give examples)
    5) Elaborate on your intro by explaining what the purpose of a magazine advert is (refer back to bullet points listed in lesson)
    6) Check your spelling, grammar and phrasing of sentences.

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  2. You have elaborated on some of your points to an extent, but have still not covered enough of the elements used and their connotations. You still need to elaborate on your introduction and include a conclusion, as well as explain how each advert is successful in terms of promoting the artist/album

    ReplyDelete