Photoshoot - Miss Miller

During our filming it was important for our group: me Devon, Lucy and Sophie to take various pictures of our artist in different scenes and backgrounds. These pictures will be used in out magazine advert, album cover and digipak, this meant that we needed a wide range of pictures and a large amount of pictures to choose from in order to get the perfect image and make our music video promotion more successful. The different pictures taken will allow the audience to see our artist in different ways for example in the bath naked, and fully clothed outside with a hat on, this shows a contrast in our artist's behaviour making the images in our advert and digipak to portray different emotions and feelings of our artist so that we can have an easier task in choosing these.

This photo of our artist in the bath would entice the male audience as she is naked and wearing red lipstick which is very sensual and provocative, this would allow the audience to see the promiscuous side of our artist and see that she is conventional to the soul genre as the soul genre often contains sexual or revealing visuals. In the photo you can also see that the artist is covered mostly by bubbles, this makes her still seem classy and professional as she isn't completely revealing her body, this image will be used in our digipak because it is a personal picture of the artist and the digipak is used to add a personal feel for the audience in relation to the artist. This photo would not be very appropriate in an album advert as it is very revealing and could possibly be inappropriate for younger audiences and could make them dislike the artist.
(Picture of mirror and lipstick writing)

This image of our artist writing "a true reflection" on the mirror in lipstick will be used for our album advert, this is because not only does it promote our artist and a star as she is looking vain in the mirror, but it promotes our album name. The album name being written in lipstick makes the music video and artist seem feminine and attract the female audience as the lipstick is relatable, the lipstick colour is red which connotes love, this is typical of the soul genre as love is a common theme of soul music as artists normally sing about previous relationships. The artist is wearing the same lipstick that is used to write on the mirror, this promotes the artist more as a new audience will know who the artist is and that the album name is "a true reflection"  this will increase publicity for our artist and her album.

Filming schedule - Miss Georgiou

Film schedule

A filming schedule is important whilst filming a music video as it will allow us to know what scenes and shots to film and when . This will speed up the filming process as we will not have to have a long discussion about which shots to film and when. It also makes the filming process simple as the schedule includes times, location, date, shot type, duration, iconogrphy and equipment which saves a lot of messing around as we can go straight in to filming.

Did you follow the schedule while filming, or did you make any changes?
      The filming schedule was slightly altered as some shots took more time to film than we expected, we found spare time to film the other shots so there was not a big deal of stress with this issue but it did slow down the process and 

Shot	Date & time	Location	Content /Action	Shot type & Duration	Costume/ hair/ make up	Iconography	Personnel	Equipment
1	10.11.14 2:05pm	Camden	filming artist in front of graffiti wall	establishing shot, capture both the artist and background in shot.	bright layered clothing, conventional to indie culture	none	Artist Camera man, director, producer	Digital camera, batteries, tripod, memory card
2	11.11.14 4:00pm	Lucys house	filming artist in the bath and bedroom	birds eye view shot looking down at the artist in bed.	artist wearing underwear and a dressing gown with minimal makeup and red lipstick	lipstick, bed, mirror	Artist Camera man, director, producer	Digital camera, batteries, tripod, memory card
3	14.11.14 1:00pm	Lucys house	filming artist sitting at the dressing table doing her makeup	Over the shoulder shot as the artist is doing her makeup looking in the dressing table	artist wearing underwear and a dressing gown with minimal makeup and red lipstick	dressing table, makeup	Artist Camera man, director, producer	Digital camera, batteries, tripod, memory card
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Risk assessment - Miss Georgiou

Risk Assessment

·       Why is it important to consider risks before filming?
It is important to consider the risks we could encounter when filming because it will speed up the filming process and give us more time to edit and other things to help create our music video. This will also allow us to be safe and aware whilst filming as we will know what risks or dangers we will come across and how to prevent them.

·       How will the risk assessment assist you with filming?
It will assist us with our filming as it will allow us to be aware of what risks we could face whilst filming and how to prevent them from happening to speed up the filming process

·       Include your risk assessment

Description of hazard	Prevention of hazard
Trailing leads while filming	Use gaffer tape to secure leads
Dropping the camera during a handheld camera shot	Use strap around your hand
Tripping over the tri-pod	Place it sensibly when not using it
Getting too cold when filming outside	Wear warm clothes and have breaks inside
Falling over when running	Make sure the area is clear before running
Going into the road with cars	Film sensibly and be aware
Bath water could spill and we could slip	Mop the floor and keep towels on the floor
Filming in a busy, public area with pedestrians	Be aware of our surroundings. Moving out the way for people and filming at less busy times of the day

Planning Digipak - Miss Miller

Digipaks are a type of packaging CD's or DVD's made from cardboard with six sides. The purpose of a digipak is to include extra information and images of an artist to make the album seem more personal to the buyer and make them feel connected to the artist. Digipaks usually contain bonus tracks, which makes the buyer feel like they are seeing more of the artist than the original audience and that they are more of a fan, this is more of an effective approach to promoting the artist's album as the audience will want to feel more connected to the artist. I will be making a digipak for our artist so I will need to plan it first to make it the most effective it can be in promoting our artist, and so that it appeals to our target audience.

      Colours

     The colours I have used in my digipak are dark, rich colours. I have chosen to use these (red,black,gold) to create a vintage feel within my digipak, this makes it conventional to the soul genre and also makes the artist seem professional and bold which is more appealing to the target audience. Also the red matches the artist hair so this will make the layout and presentation of the digipak seem well made and again professional.

     Images used

     In my digipak I have chosen a close-up shot of the artist on the front cover, this is going to be used so that the audience can see just her face and recognise her, she will be looking directly into the camera, this will make it seem as if she is looking at our audience giving a personal feel to them. This also makes the artist seem like a star as she is looking into the camera showing no emotion which will help promote her and her album.

     

     Layout/design

     The layout I have used shows the front cover with the artist's image on it with her name and album name in bold writing. This is followed by a page of song names, page of song lyrics, page of more artist images and a page of personal messages from the artist to the audience. This shows that the digipak contains a lot more personal information than a normal CD case and makes the digipak more personal and appealing to the audience whilst promoting the artist's new album.

     Typography

  

     The font used in my digipak plan is bold and simple, this allows the digipak to appeal to the audience and it also makes a statement, this makes the artist seem bold herself as her name is in bold writing. The simplistic font may appeal to a wider audience as it doesn't fit into any specific genre conventions, so a wider audience could be attracted to the digipak and want to buy the artist's album, this increases the publicity for the album as more people will see it.

     Language

     The language used on the front page of my digipak will be simple and bold to firstly catch the eye of the audience and make the artist's album appeal to them. Then the language used for the personal messages on the other images of the artist will be more informal and colloquial to again portray the personal feel to the audience and make the digipak more attractive.

    

     Planning my digipak has been very useful as we now know what images to include in it, and that we need to take them during filming. Also the plan of the digipak allows us to not waste time thinking of ideas when we make our real digipak as we will know what to do due to our plans, also the planning of my digipak has been useful in preparing me for the use of photoshop as I feel more aware of what to include and will again stop the wasting of time thinking of what to do. I feel more aware of what pictures we will need to use in our digipaks as the plan allows us to experiment with different pictures to create different meanings, which gives us a clear view of what images to take and include in our digipaks.

Storyboards - Miss Georgiou

·         What is the purpose of a storyboard?

·         How did you use your primary and secondary research that you carried out, to plan your music video?

·         How did you and your group storyboard your music video?

·         How did you share the responsibility?

·         Did you follow your storyboards, or did you make changes? Answer this question after you have filmed

·         Include your storyboards

   

      The purpose of a storyboard is to collaborate ideas between group members to make a plan with each of our shots and what will be used in that shot and what effect it will have to make our video appeal more to the audience. The camera angle, duration of the shot, iconography, characters, lighting, setting and other elements will all be thought through to make each shot meaningful and important to our music video. This will make it easier for us when we film as we will have a step by step plan of which shots to do and what order to film them in.

      

      We used primary research from our questionnaires that we made and got results from, the answers we received allowed us to see which elements of the video our target audience would like to see most to make the video appeal to them more. This included questions about the setting, characters and themes. Our secondary research included analysing music videos from the soul genre (which our song we are using is from). This allowed to be inspired by conventional soul genre elements and get ideas to use for our video whilst keeping it within the soul music genre. This included analysing camera angles, lighting, editing and much more to assist us in planning and creating our own music video.

      In our group we decided to use each of us to help plan our music video using their different skills, for example myself (Shaun) and Lucy are very creative so we drew the pictures of the separate shots; allowing us to see what angle we will use and what costumes and characters will be in the shot, this visual view of each shot will give us a better idea of what to film when we start shooting for the video. Devon and Sophie wrote the written version of mine and Lucy's drawings, this allowed us to know specifically what we needed to include in each shot and what effect it would have on the audience. This storyboard allowed us to know exactly what to film and why which will hopefully make our video more appealing as it will have soul music conventions, and elements that our audience specifically want to see.

Planning editing styles - Miss Georgiou

Different editing styles are important in a music video as it keeps the audience engaged and intrigued, this also makes the video more interesting because the audience will not get bored.  The three editing styles we are using are:

Slow paced editing
Flashbacks
Jump cut

1) Is it conventional to your music genre?
2) How does the editing style help to represent your artist?

Slow paced editing is conventional to the soul music genre as it doesn't change shots quickly, the use of slow paced editing makes the audience feel like they are with the artist in the video as it is filmed in long, meaningful shots which makes the video looks professionally made. The use of slow editing allows the artist to present their emotions easier as they have longer time to show that they are hurt or upset. This is conventional of the soul genre to present emotions to the audience and it also makes the video more relateable for the audience, increasing it's popularity and this could even attract a wider audience due to the professional look of the video.

Flash backs are conventional to the soul music genre as soul artist usually sing about past experience that they feel emotional about. The use of flashbacks in our video is to create the same effect of the artist being hurt in the past and singing about it now, letting our all their emotions through the music. This is conventional as it makes the artist more intrigued to the artist and the song as they know it has a deeper meaning, this appeals strongly to the audience and makes the video more enjoyable to watch.

A jump cut is a transition between two shots which appears to "jump" due to the way the shots are framed in relation to each other. This is not conventional to the soul music genre as it creates tension but this makes our artist seem more exciting, we are using a jump cut to make our video more exciting and enjoyable for the audience.

These different editing styles used, allow the audience to see more of our artist and therefore build a relationship with them. The emotions portrayed through our artist and editing styles make the audience feel closer to the artist and appeal more to to them to make the video more popular.

Planning magazine advert - Miss Miller

The importance of magazine adverts when promoting an artist's album is very important as it allows the audience to be interested in the album and want to buy it. The advert has to be eye catching and appealing, if it isn't appealing then readers will see the album and ignore it, this will reduce the sales for the album. My album advert for our artist and I will be planning the magazine advert in this post to make it a successful advert to make it conventional to the genre and promote the artist whilst appealing to the audience.

Colours

The colours I have used in my album advert are bright and colourful, I have used this to catch the eye of the audience and therefore gain more publicity for the artist's album. The colours used are not conventional to the soul genre as they are bright, this subverting of the soul genre allows the audience to notice the advert where as if the colours were dull they may skip past it. The soul genre normally consists of a vintage look so dark red or black may be more suitable to the genre, but the bright colours in the advert are used just to attract the audience to buying the artist's album.

Design Layout

The layout I have used shows the artist name at the top, this presents her as a star as and that she is important, also the large image of her in the middle of the advert portrays her again as important and the centre of attention. This may attract the audience as they know what the artist looks like, also the big title catches the eye of the audience and makes them want to buy the album. The song name at the bottom shows that the artist's song is new, this appeals to the audience as they would want to hear her new music, and for a new audience it could make them want to get to know the artist and her music.

Choice of Image

The image I have chosen in my magazine advert plan shows a close up of the artist, this allows the audience to recognise her when they are reading the magazine, and then make them interested in her new album and want to buy it. Also the picture is in black and white apart from her orange hair and red lips, these rich colours are conventional to the soul genre and make the artist seem more professional and classy. This may appeal to the audience as they could recognise the artist's bold features and want to buy her new album, also the use of orange and red portrays love and danger, these are two popular subjects that soul artists sing about, making it conventional to the soul genre.

Typography

The font used in this advert plan is bold and simple, this allows the advert to appeal to the audience and it also makes a statement, this makes the artist seem bold herself as her name is in bold writing. The simplistic font may appeal to a wider audience as it doesn't fit into any specific genre conventions, so a wider audience could be attracted to the album advert and want to buy it, this increases the publicity for the album as more people will see it.

Style of Language

The language used in my plan is very limited and simple, I have done this to make the artist seem bold through her image on the advert. This means that the image of the artist says enough to the audience and plenty words are not needed to describe her or her music. The only three bits of writing shown are the artist name, song name and album name, this makes that information seem more important as they are the only thing on the advert apart from the artist image. This may intrigue the audience as this creates a simple, bold looking advert for the artist's new album, gaining publicity for it and therefore making more people want to buy it.




Planning the magazine advert allowed me to analyse the different conventions used, and the effect they have on the audience. This also allowed me to notice which aspects needed changing and which ones should be kept the same. This also made me realise what pictures need to be taken during filming as different angles are shots can contribute to the success of a magazine advert. Therefore during our filming we will be taking many pictures of our artist so we can choose the correct one to make our magazine advert more successful and appeal more to the audience. Making a plan also makes it easier for us when we come to making the proper advert in photoshop as we will have a basic idea of what elements to use in our magazine advert to make it most successful.

Research into record labels - Miss Georgiou

A major record label is a large company within the music industry which may own smaller record companies. In the UK the current major record labels that operate are Universal Music Group, Sony Music Entertainment and Warner Music Group, they represent many well known artists from the UK and the rest of the world from all different music genres. 

Universal music record company also owns a small part into many smaller record labels such as Interscope Records, Island Records, Republic Records and many other small record labels. Although these are smaller record labels they still manage some famous artists such as; Eminem, considered as one of the greatest rap artists ever, Lady Gaga another global sensation with a large fan base and appeals to millions of viewers, other big names like Disclosure, John Newman and Frank Ocean are a part of these record labels.

Universal music manage artists such as:

Ariana Grande

Chase and Status

Duke Dumont

Drake

Ellie Goulding

Justin Bieber

Kanye west

Sony Music Entertainment is an American music corporation owned by the parent company of Sony which is based in Japan. Founded in 1929 under the name American Record Corporation, Sony was renamed many times before finally settling on the name Sony Music Entertainment in 1991. It has a vast amount of artists varying from local artists to international stars belonging to different genres of music.

Sony Music manage artist such as;

• Adele
• Bruno Mars
• Jennifer Lopez
• JLS
• Justin Timberlake
• Kid Ink
• One Direction

The Warner Music Group is another huge record company which owns part of smaller record labels such as Atlantic Records, Warner Bros Records, Rhino Entertainment and many other international record labels. These smaller labels manage huge music artists such as Kylie Minogue, Lily Allen and Conor Maynard.

Warner Music manage artists such as;

• Birdy
• Coldplay
• Jason Derulo
• Flo Rida
• Katy Perry
• Wiz Khalifa
• Madonna

Independent labels are labels that operate one or few music labels, they

can be just as successful but operate from a smaller company base. They are traditionally known as offering more ‘organic’ music rather than manufactured mainstream and there are many different independent record labels within the UK.

Boy better know (BBK) is an English grime music collective; this is a group of musicsians, a grime record label and a brand. The collective was made in North London by JME, Skepta and Wiley. The band and the label was established in 2005 firstly by Jamie Adenuga (JME). BBK also has a clothing line and phone sim cards. Members of the label include:

• Skepta
• JME
• Wiley
• Jammer
• Frisco
• DJ Maximum
• Short
• Solo 45
• DJ Preditah

Warp records is an independent British record label, it was founded in 1989 in Sheffield they specialising in electronic music. Steve Beckett and Rob Mitcell were the founders and they were successful due to their expperience at the FON recoprd shop. The label manage artists such as:

Aphex Twin

Darkstar

Red Snapper

Seefeel

TNGHT

Tempa is a dubstep, 2-step garage and UK garage record label run by Ammunition Promotions, out of the Truman Brewery, East London. Created in 1999, Tempa is now widely considered to be one of the founding labels of the dubstep sound. They have managed many different artists such as;

• Skream
• Benga
• Truth
• Kode9
• DJ Hatcha