Analysis of a star and Dyer's star theory - Miss Miller

Reasons why a star may want to reinvent themselves:

Change their genre of music

Change their image – become more ‘edgy’ etc.

Previous bad press – attempt to become ‘good’ again

Been around for a long time and need to keep up with etc. of new era

Create publicity – get people talking about them

Change their target audience – if they were teen stars, may now want to appeal to an older audience

One artist that has reinvented themselves is Justin Bieber, he started off singing acoustic pop songs such as 'One time' and 'baby'. But now days he is doing more hip-hop genre songs such as 'boyfriend' and 'as long as you love me', this may be that Justin wants to aim his music at a different target audience; instead of girls aged 11+ but to an older audience of teenage to young adult girls to gain more popularity and to also be able to explore a new genre of music with his songs and videos.

This could also have been done to change Justin Bieber's image, he started off as a long haired young boy singing pop songs about girls, but recently he has cut his hair, got tattoos all over his body and teamed up with rappers such as 'Big Sean' to create hip-hop music. Also Justin has been in the news for supposedly smoking marijuana and driving away from police which gives him the bad boy image and could also dent his reputation towards the press and his audience.

Justin Bieber - One time

In this music video Justin is shown in stereotypical 'skater-boy' outfit; cap and hoodie. This mise-en-scene element of costumes allows the audience to see Justin's innocence throughout the video as he is laughing and smiling with his friends and with a girl. Also, this video is narrative based which shows Justin acting in his own video as a fun, young boy which would of portrayed him as friendly and kind to his young target audience at the time. Also the setting of a party shows Justin to be a popular young boy and nothing else, which has definitely changed to this date as Justin uses very contrasting mise-en-scene elements in his more recent music videos for his hip-hop based songs.

Justin Bieber - Boyfriend

In this more recent music video; boyfriend, the mise-en-scene element costumes is shown contrastingly compared to the 'one time' video as he is dressed in a leather jacket and jeans. This shows Justin has grown up and matured as he is wearing typical adult clothing, also his hair has been cut to be styled and makes him look a lot older than in his older videos. Also the video itself has more of a performance based style which shows that Justin wants the spotlight to be on him in order to increase his popularity as an artist and show his new and improved image to his new target audience of older teenagers.

Justin Bieber - Confident

In this video Justin's change is shown more dramatically, the use of costumes in the video shows this. For example Justin is wearing a big gold chain and baggy jumper, this shows that he wants to completely change his style from the young teenage boy he was in the 'one time' video. In 'boyfriend' you can see some of his changes such as his smarter haircut and clothes, but in this 'confident' video he has completely changed, he has big jewellery, baggy clothes, tattoos exposed and seems a completely new man compared to some of his older videos. This may be because his target audience has grown up with him and they are no longer younger girls, they are older so his style and videos need to appeal to them. This video is performance based, this allows Justin to show off his talents and new style to gain publicity.

I think Justin chose to reinvent him self for many reasons; to change his genre from pop to hip-hop, to address a new target audience of older teenagers rather than younger girls, and to change himself as a character in real life and not just him videos. This is shown by the way he has changed his appearance as a person and not just in his music videos, this and the change in his music genre reflects Justin's dramatic change from a boy to a man you could say.