Colours
The colours used in this lana Del Rey album are simple, the colours white, red and blue are used for the background, text and rose picture. These simple colours attract a wider audience as it can appeal to different types of people, also it makes the digipak look exclusive as the colours are basic which makes the digipak seem exclusive to the fans.
Design Layout
The layout of the digipak consists of the album cover on the front to draw attention to the artist as Lana Del Rey is standing in the centre of the picture, also the picture is in full colour whilst the lyrics and song names have a white background, this again draws all the attention to the artist which makes the buyer feel more of a relationship with Lana Del Rey as the digipak also has personal messages for the fans.
Choice of Image
The image used shows Lana Del Rey standing in the middle of the picture with a colourful background, this makes her seem important and professional and also shows that she is a colourful artist due to the contrast in colour between the picture on the front and the lyrics. Also she is wearing a plain white shirt which makes her relateable to the audience as she is wearing ordinary clothes, this will also increase publicity for Lana Del Rey.
Typography
The writing used on the front of the digipak is plain and bold, this creates a statement and aslo attracts a wider audience as the writing is big and eye catching, also the name of the album is on Lana Del Rey's body which allows the audience to know the album name straight away even if they aren't Lana Del Rey fans already, this creates more publicity for the artist and her music.
The writing used on the front of the digipak is plain and bold, this creates a statement and aslo attracts a wider audience as the writing is big and eye catching, also the name of the album is on Lana Del Rey's body which allows the audience to know the album name straight away even if they aren't Lana Del Rey fans already, this creates more publicity for the artist and her music.
Style of Language
The only writing on the digipak is the artist name, album name, song names and song lyrics, this makes Lana Del Rey and her music seem important as there are no funny puns or anything, it is all professional and tidy which appeals more to the audience as the digipak is presented as an exclusive item to have.
The only writing on the digipak is the artist name, album name, song names and song lyrics, this makes Lana Del Rey and her music seem important as there are no funny puns or anything, it is all professional and tidy which appeals more to the audience as the digipak is presented as an exclusive item to have.
You have provided a minimal analysis of the digipak, briefly explaining what some of the connotations are of the elements used.
ReplyDeleteYou need to:
1) Explain fully what each element used creates and WHY
2) Cover ALL bullet points for each advert (artist representation)
3) Explain how the digipak is successful (or not) in terms of promoting the album and artist and building a relationship with the audience
4) Include a summary explaining how and why this research was beneficial, as well as mentioning any inspirations you will take on board and include within your own magazine advert (give examples)
5) Elaborate on your intro by explaining what the purpose of a digipak is and how it is different and more successful than a jewel cd case (refer back to bullet points listed in lesson)