Music videos can be watched on many different technologies such as on TV, on a computer or laptop and also on smartphones. Also, music videos can be viewed on websites such as YouTube and MTV's website so that the audience can listen to their chosen artist or song whenever they want.
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MTV was the first ever music channel and was launched in August 1981. Music Television went on air for the first time with the video by The Buggles' "Video killed the radio star" and MTV went on to revolutionise the music industry and become an influential source of pop culture and music entertainment all around the world. In MTV's early days basic music videos were programmed for viewers to watch. In the 1980s, MTV was a primary component in promoting the careers of performers such as Madonna, Michael Jackson, Prince and Duran Duran, whose videos played repetitively. Madonna owed a great deal of her success to the skillful construction and seductive appeal of her videos. The channel further widened its audi3ences by introducing new genres of music such as rock, and MTV is the most successful broadcaster of music videos for the last 30 years.
Technology has advanced within the media industry, the development in the production of music videos have become easily and widely accessible to the public as they are available to view on many different technologies. For example, TV programmes such as MTV, YouTube, Facebook and many others, making music videos reach a very wide audience. YouTube has played a huge role in the history of music videos, founded in 2005 YouTube has made music videos accessible quicker and easier and to a wider range of people. The most viewed music video on YouTube at the moment in 'Gangnam Style' which has 2,000,000,000 views which is an example of how music technology has advanced reaching such an immense audience. YouTube appeals to all types of audiences as there is no specific genre of music, the website has been used for artists to kick-start their career in the music industry and to increase artists publicity. For example Justin Bieber one of the most popular young artists of all time was founded on the YouTube channel, highlighting another way in Which YouTube has benefited the music industry. YouTube also allows the public to access a service called "VEVO" which airs music and their videos from Universal records and Sony music entertainment, which are two of the biggest recording labels in the world.
The development of the music industry highlights the benefits of a music video, from the first music video to the present day the popularity of watching a music video has increased vastly. Music videos now allow an artist to express other talents through their performance, and also enables them to really express the meanings of the songs through a short narrative or visuals. The idea of promoting an artist through a music video also increases the popularity of the song as well as the artist by the appealing appearance fans would appreciate. The success of Music videos and their development can be seen by the millions of views that one video can receive, showing progress in technologies really advantaged the music industry and its entire revenue.
This is a list of the top 15 most viewed music videos on YouTube.
This research has helped me to understand how important music videos have become with the advancing of technology they now play a huge part of the music industry, with videos complementing singles to promote releases. I have also identified that YouTube is definitely the most effective way of reaching a huge amount of viewers, so after the creation of my video I will promote it on YouTube to get the most views possible from my target audience.
You have made a start in considering the ways in which music videos have changed and developed over the years, but you have only focused on the role of MTV and youtube. The points that you have made are also vague and this is because you have not explored your examples in enough detail. This needs to be developed to explore your understanding further.
ReplyDeleteYou also need to include points on the most expensive music video, technology developments and images.