Audience feedback is important to a production as it gave us an idea if our audience enjoyed the video, and what improvements needed to be made before we published the real music video. The audience feedback included specific points which we read as a group and re-filmed in order to make our video appeal more to the target audience and make the video more enjoyable for them to watch. We carried out our audience feedback through showing a class of media students a rough copy of our music video, they then gave us criticism of what we could improve on including things such as camera angles, settings, editing and costumes, we collected sheets that they filled out telling us what our strengths and weaknesses are and what they would like to see more of in our music video. Receiving audience feedback benefits my production and music industry as it allows the production team to create a more successful music video which appeal more to the target audience and is a more improved version of the rough cut. This benefits the music industry as it makes the music video more successful making more people watch it leading to an increase in popularity for the video and therefore a raise in sales.
From the feedback we received both positive and negative comments, which included;
- Good use of location
- Good narrative
- Conventional to the soul genre
- More angles need to be used
- Lip singing parts need to be improved
- Repetitive camera shots
From these comments received we decided to make the following changes to our music video:
- re-film a large amount of the music video and think carefully about the camera shots we are using and the effect we want to make from them. We hadn't previously used a variety of shots which is boring so we want to create a more exciting appealing video.
- re-film again but re-film the parts where our artist is lip-singing as they don't look professional and could be improved to make a more realistic music video and make the audience enjoy it more.
- whilst we are re-filming the camera shots and lip-singing parts of our music video we also need to add different angles within these shots to keep our music video engaging and interesting for our audience, this will also help the artists emotions be seen more as a variety of angles will show more of our artist and allow the audience to sympathise for her.
